Home Travel News Tour of Zhengding Ancient City Promotes the Quality and Upgrading of Cultural and Tourism Formats

Tour of Zhengding Ancient City Promotes the Quality and Upgrading of Cultural and Tourism Formats

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On November 17th, a rain fell in the ancient city of Zhengding. The drizzle drifted down, adding a touch of poetry and tranquility to the ancient city. Inside the Rongguo Mansion, tourists’ enthusiasm for strolling around the Grand View Garden in the rain remained undiminished. They wandered in groups of three or five. In the drizzle, the film and television clips of “A Dream of Red Mansions” were played in a loop, and from time to time, tour guides interacted and communicated with tourists. In the garden, colorful umbrellas contrasted interestingly with the quaint buildings.
Tourists dressed in ancient costumes were taking pictures while taking a night tour at the Yanghe Tower in Zhengding County

Tourists dressed in ancient costumes were taking pictures while taking a night tour at the Yanghe Tower in Zhengding County

Three to five kilometers away, the Mo Chen Qing Huai Ge is a Hanfu store located on Yanzhao South Street. Entering the store, the walls were filled with various headdresses, and there were more than ten mirrors on display. Several young women were dressed in Hanfu and carefully dressing up under the guidance of makeup artists. In one corner of the store, the clerks were having live broadcasts and interacting with netizens. Zhang Fan, the business supervisor of the store, introduced that the boss had opened two Hanfu stores with a total of 1,400 sets of clothes. And with the changes in tourists’ aesthetic needs, new styles were constantly added. “This store was opened in 2017 and was also one of the earlier Hanfu stores on this street at that time.” According to rough statistics, at present, the number of Hanfu stores in the ancient city has increased to more than 40, and it even once drove up the rent. More than ten Hanfu stores have gathered on Yanzhao South Street. This street is close to the South Gate of Zhengding, adjacent to ancient buildings such as the Guanghui Temple and the Yanghe Tower, with a large number of tourists. It is a popular check-in place. Therefore, many Hanfu stores have chosen to open here. “During the May Day and National Day holidays, there could be more than 200 customers in a day. We had 30 makeup artists working together and could be busy until 2 a.m.,” Zhang Fan said. Walking on the streets of the ancient city, regardless of spring, summer, autumn or winter, you can always see young girls dressed in Hanfu with their hair in buns, walking lightly, chatting and laughing, and going together in groups. The red walls of the Longxing Temple and the Guanghui Temple served as the backdrop for young girls in ancient costumes to take pictures and check in. Especially when night falls, the lights are just lit, and in the twilight, many young girls in ancient costumes gather beside the red walls of the ancient temples, either half covering their faces, gently shaking silk fans, or delicately pinching orchids. With a click, click, click, photographers gently pressed the shutter to freeze the beauty of the people.

Tourists were visiting the Rongguo Mansion Scenic Area in Zhengding County, Shijiazhuang City, Hebei Province

Tourists were visiting the Rongguo Mansion Scenic Area in Zhengding County, Shijiazhuang City, Hebei Province

Zhengding is a famous national historical and cultural city with a history of more than 1,600 years of city construction. There are numerous cultural relics and ancient buildings in Zhengding, known for “Nine Towers, Four Pagodas, Eight Temples, and Twenty-four Gold Memorial Archways”, and it has many scenic spots such as the Longxing Temple, Rongguo Mansion, Zhao Yun Temple, Zhengding City Wall, Guanghui Temple Huata, and Tianning Temple Lingxiao Pagoda. In August this year, Zhengding launched the immersive night tour of “Entering the Dream of Red Mansions”, which suddenly pulled tourists into a dreamy world of “A Dream of Red Mansions” and made the Rongguo Mansion popular again. “The ancient style and national trend can not only show the ancient charm of Zhengding, which is far away from the city, but also allow people to experience the worldly life worth savoring in the ancient city,” said Wang Sugang, the deputy head of Zhengding County and the secretary of the Party Leadership Group of the Bureau of Culture, Radio, Television, Sports and Tourism. According to Wang Sugang, relying on the unique characteristics of the ancient city and high-quality resource endowments, Zhengding has aimed at new growth points in the cultural and tourism consumption market, fully utilized the advantages of historical culture and existing industry resources, and promoted the quality and upgrading of the two business formats of “national trend immersion” and “specialty cuisine”. In particular, through continuously holding the “Strolling around the Ancient City, Touring the Famous County, and Going to the Appointment in Zhengding” national style parade and upgrading and opening the immersive night tour of the Rongguo Mansion Scenic Area of “Entering the Dream of Red Mansions”, it has continuously guided and strengthened the new business formats of the national trend.

 people were enjoying the scenery of the ancient city at night

people were enjoying the scenery of the ancient city at night

 The south gate of the ancient city of Zhengding in Hebei Province showed its charm under the illumination of neon lights, and people were enjoying the scenery of the ancient city at night.
“Wearing Hanfu, tasting delicious food, and strolling around the ancient city have become the new label brands of Zhengding’s cultural and tourism industry,” said Wang Sugang. By the end of October, more than 50 million tourists had been received since the beginning of this year, and the ticket revenue had also achieved significant growth. In the future, the ancient city of Zhengding will continue to expand new scenes and new business formats of Zhengding’s cultural and tourism industry, focus on the characteristics of the national trend to create cultural and tourism blockbusters, and steadily promote the deeper and more solid development of Zhengding’s cultural tourism. “Now that the end of the year is approaching, we are making every effort to create the immersive large-scale performance activity of ‘Proud Zhengding’, putting Zhengding’s cultural relics and historical celebrities on the stage, so that tourists can experience the profound and extensive Zhengding culture. Let’s wait and see,” Wang Sugang said confidently.

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