Hebei is a land of stunning scenery, encompassing the entire range of China’s landscapes within its borders. It boasts a rich history, with numerous ancient relics and intangible cultural heritage sites that radiate brilliance. A beautiful and vibrant Hebei is stepping into the world, welcoming global visitors with open arms.
On the evening of September 22, the “Hello! Hebei” 2024 Global Promotion Conference for Hebei Culture and Tourism was held in Langfang City. This event featured immersive presentations of Hebei’s top cultural and tourism resources, the launch of six premium autumn travel routes, and the signing of a global promotional strategic cooperation agreement. Through a series of exciting activities, the conference showcased Hebei’s rich cultural tourism resources and unique cultural charm, further promoting the international development of Hebei’s cultural tourism industry.
Hello! Hebei” Theme Opening Song (Photo by Wang Yilin, China National Radio)
Jointly organized by the Hebei Provincial Department of Culture and Tourism and the Langfang Municipal Government, the event aimed to immerse visitors in Hebei’s cultural treasures, inviting more tourists to explore and understand the province, while amplifying Hebei’s voice to the world.
The conference opened with the theme song “Hello! Hebei,” filling the night sky with enthusiasm and warmth. A promotional video highlighting Hebei’s cultural tourism was also unveiled.
Performances included a combination of Changshan war drum and Chinese classical dance, showcasing the spirit of the Great Wall and Chinese aesthetics. Traditional Hebei music played on the dizi (Chinese bamboo flute) harmonized with folk dances, depicting the breathtaking seasons of the Taihang Mountains. International participants shared their thrilling experiences of winter sports in Chongli, while a violin performance of Hebei folk songs intertwined with ballet and acrobatic shoulder ballet highlighted the romance of Hebei’s coastal regions. A mesmerizing martial arts display showcased the elegance along the banks of the Grand Canal, while a stunning Tai Chi exhibition reflected the global heritage and promotion of Hebei’s Tai Chi culture. The event creatively blended vivid storytelling, captivating visuals, and performances by inheritors of intangible cultural heritage, allowing the audience to virtually traverse Hebei’s picturesque landscapes and highlighting its core resources, rich historical legacy, and open attitude toward embracing the future and the world.
Event Scene (Photo by Wang Yilin, China National Radio)
As the autumn tourism peak approaches, the conference launched Hebei’s autumn travel products, featuring the province’s key attractions and offering a diverse range of experiences such as nature tours, cultural immersion, and leisure getaways. The premiere of the short micro-drama “Hebei in 48 Hours” showcased the unique charm of Hebei in a fresh format, stimulating audience interest and desire to visit.
Additionally, the titles of “Global Cultural Tourism Ambassadors for Hebei” were awarded, leveraging the ambassadors’ networks and resources worldwide to effectively spread awareness of Hebei’s rich cultural tourism assets and unique allure, enhancing the province’s recognition and appeal in the international tourism market. The signing of strategic cooperation agreements with internationally renowned tourism organizations and enterprises marked a new phase of collaboration aimed at promoting the internationalization of Hebei’s cultural tourism industry.
The conference also launched the “H Plan” for global promotion, with “H” representing the initial letters of Hebei, History, Hello, Hope, Happy, and Holiday. This symbolizes Hebei’s long history and hopeful outlook as it reaches out to the world.
The successful hosting of this conference not only showcased the thriving development and limitless potential of Hebei’s cultural tourism industry but also provided more opportunities for domestic and international visitors to learn about and explore Hebei. Moving forward, Hebei will continue to adopt an open approach and pragmatic measures to drive high-quality development in its cultural tourism sector, fully activating tourism consumption and making Hebei a poetic and distant dream for many.