Shanxi Tourism Group Showcases at the 2024 China Cultural & Tourism Expo
On October 11, the 2024 China Cultural & Tourism Expo opened at the Binhu International Convention and Exhibition Center in Hefei. Shanxi Tourism Group took center stage, featuring a wide range of tourism products and a unique exhibit design. Representatives from Shanxi Tourism’s Yunyou Group, Health & Wellness Group, New Energy Group, and Xinghuacun Culture & Tourism Co., Ltd., attended, presenting an engaging lineup of attractions to attendees.
The Expo’s theme, “Creating a Future of Cultural Tourism, Enjoying a Beautiful Life,” highlighted various categories such as Technological and Digital Tourism, Leisure, Creative Economy, Sports Events, Health & Wellness Tourism, MICE (Meetings, Incentives, Conferences, Exhibitions) Economy, Cultural Services, Homestays, Tourism Products, Cultural Creations, Tourism Equipment, Scenic Site Facilities, and Franchise Operations. Concurrently, the Expo hosted events like the Chinese Tourism Product Competition, Scenic Site Promotion Conferences, Homestay Industry Investment Promotion Conferences, and the Chain Brand Development Conference, integrating exhibits with events to foster growth and collaboration within the cultural tourism industry.
Shanxi Tourism Group’s booth was a crowd favorite, showcasing core business areas such as scenic performances, hotel management, wellness services, cultural creations, and comprehensive tourism services. Particularly in the spotlight were cultural products inspired by Shanxi’s famous ancient architecture, capitalizing on the recent popularity of cultural heritage tours. Through engaging with exhibitors and visitors from all over the country, the Group’s representatives shared Shanxi’s stories and demonstrated the unique appeal of Shanxi’s tourism offerings.
The Shanxi Tourism Group’s Cultural Creations section was especially popular, presenting a diverse collection of items, including ceramics, painted sculptures, woodcarvings, murals, plush toys, and various small souvenirs. Additionally, AR technology brought these products to life, providing visitors with an immersive experience of Shanxi’s rich cultural heritage, while demonstrating the thoughtful design behind Shanxi’s cultural products. The exhibit also incorporated posters, brochures, and videos, giving visitors a comprehensive overview of Shanxi Tourism Group’s offerings and capabilities.
Shanxi Tourism Group’s impressive presence at this year’s Expo not only enhanced its brand awareness and influence but also injected new energy into the growth of Shanxi’s cultural tourism sector. This Expo marks an essential stop on the 2024 “Shanxi Tourism Branding Tour” and reflects the Group’s commitment to the “5461” development strategy and core values of “Illuminate the Path, Innovate the Future, Contribute to Society.” The Group aims to promote Shanxi’s cultural, tourism, and wellness resources, showcase Shanxi’s tourism achievements, and invite visitors to experience the province’s unique attractions—helping to bring “Shanxi Tourism” to the world and draw more visitors to Shanxi. This ongoing effort supports the high-quality growth of Shanxi’s cultural tourism and wellness industry.