In order to thoroughly study and implement Xi Jinping’s thought on culture and the spirit of the Third Plenary Session of the 20th CPC Central Committee, promote the implementation of the “Opinions on Promoting the Implementation of the National Cultural Digitization Strategy” and the “Three-Year Action Plan of ‘Data Factor ×’ (2024 – 2026)”, and solidly promote the digital construction of culture and tourism, and explore leading and exemplary cultural and technological integration. Recently, the Jiangsu Provincial Department of Culture and Tourism held a training course on high-quality digital development of the cultural and tourism industry in the province. As one of the important contents, it launched a graspable reform measure for digital culture and tourism – the establishment of the Jiangsu Cultural and Tourism Technology Innovation Service Alliance. Qian Ning, member of the Party Leadership Group and deputy director of the Jiangsu Provincial Department of Culture and Tourism, attended the event.
In recent years, the Jiangsu Provincial Department of Culture and Tourism has thoroughly implemented the deployment requirements of the central government and the provincial Party committee and government on the development of the digital economy and the construction of a digital government. It has carried out the practice of integrating culture and tourism with technology. Digital construction in the cultural and tourism field in the province has made remarkable progress and achievements.
- Focus on policy guidance
Thoroughly implement the “14th Five-Year Plan” for cultural and tourism development, vigorously develop digital culture and smart tourism, implement the digital cultural and tourism industry promotion action, and formulate and issue documents such as deepening “Internet + tourism”, comprehensively promoting the digital construction implementation plan in the cultural and tourism field, and carrying out the digital RMB pilot work plan in the cultural and tourism field, effectively strengthening the top-level design for the development of smart culture and tourism.
Strengthen collaborative innovation
Give full play to Jiangsu’s advantages as a major province in science and education. Three ministerial-level key laboratories for culture and tourism, 15 provincial-level key laboratories for culture and tourism, and 15 provincial-level research and development centers for cultural and tourism equipment technology have been established. 261 provincial-level smart cultural and tourism demonstration projects have been selected. Ten projects have been selected as typical cases of national cultural and tourism informatization development, ranking first in the country in terms of quantity.
Give full play to Jiangsu’s advantages as a major province in science and education. Three ministerial-level key laboratories for culture and tourism, 15 provincial-level key laboratories for culture and tourism, and 15 provincial-level research and development centers for cultural and tourism equipment technology have been established. 261 provincial-level smart cultural and tourism demonstration projects have been selected. Ten projects have been selected as typical cases of national cultural and tourism informatization development, ranking first in the country in terms of quantity.
Gather data resources
The Jiangsu smart cultural and tourism platform has been built, gathering 320 million industry data in full. It has taken the lead in creating a smart cultural and tourism industry brain in the country. Conduct smart safety supervision around popular tourist destinations and key cultural and tourism venues. Innovatively integrate new technology supervision platforms such as artificial intelligence and drones to achieve full-coverage real-time monitoring of 6,132 regulatory entities in the provincial cultural and tourism industry.
The Jiangsu smart cultural and tourism platform has been built, gathering 320 million industry data in full. It has taken the lead in creating a smart cultural and tourism industry brain in the country. Conduct smart safety supervision around popular tourist destinations and key cultural and tourism venues. Innovatively integrate new technology supervision platforms such as artificial intelligence and drones to achieve full-coverage real-time monitoring of 6,132 regulatory entities in the provincial cultural and tourism industry.
Strengthen infrastructure support
Take the lead in realizing full network coverage in tourist attractions, tourist resorts, Jiangsu tourist spots, and star-rated hotels and other areas with dense passenger flows. Improve the 5G network coverage level in key tourist areas. Take the lead in constructing and promoting the Jiangsu model of social security card cultural and tourism “all-in-one card”. The “Shuixiang Jiangsu” digital tourist card has been launched, with a cumulative issuance of 391,200 cards, expanding the scenarios of digital cultural and tourism consumption.
Take the lead in realizing full network coverage in tourist attractions, tourist resorts, Jiangsu tourist spots, and star-rated hotels and other areas with dense passenger flows. Improve the 5G network coverage level in key tourist areas. Take the lead in constructing and promoting the Jiangsu model of social security card cultural and tourism “all-in-one card”. The “Shuixiang Jiangsu” digital tourist card has been launched, with a cumulative issuance of 391,200 cards, expanding the scenarios of digital cultural and tourism consumption.
- Empower cultural inheritance
A number of digital cultural and tourism projects such as “Cloud Museum”, “Holographic 5G Grand Canal”, and “3D Cloud Tour – Shuixiang Jiangsu” have been launched successively. Thirty-two provincial-level smart tourist attractions have been recognized. Eight projects have been selected as new immersive experience spaces for national smart tourism and “5G + smart tourism” pilots. Yangzhou City has successfully created the “Going Down to Yangzhou” mini-program, becoming the first in the country to integrate AI cultural and tourism large models and digital human technology to realize a personal cultural and tourism “recommendation officer” for human-machine dialogue.
Innovate digital promotion
Actively use new media to reflect the results of the combination of “poetry and distant places”. Plan and create the first and second seasons of the large-scale integrated media column “What You Don’t Know About ‘Shuixiang Jiangsu'”. The topic popularity on the new media side has repeatedly reached new highs. The full-media reach of the first five issues has reached 160 million people, of which young users account for nearly half.
The project “Silk Pattern Data Collection and Application Promoting the Digital Transformation and Upgrading of Cultural Institutions” of the Suzhou Silk Museum was rated as one of the top ten cases of national cultural and tourism digital innovation demonstrations. “Jiangsu Province Strengthens Digital Technology Empowerment and Comprehensively Improves the Digital Governance Level in the Cultural and Tourism Field” was rated as one of the top twenty cases of national cultural and tourism field reform and innovation. The China Dinosaur Park Tourist Resort and Nanjing Zhongshan Scenic Area were rated as national tourism technology demonstration parks. Three cases such as “Modular Cultural and Tourism Exhibition and Display Equipment Technology Upgrade”, “Immersive Interactive VR Experience Amusement Equipment”, and “Application of Holographic Display Equipment Technology in Traditional Cultural Scenic Areas” were rated as excellent cases of national cultural and tourism equipment technology improvement. The “Diversified Data Provincial Sharing Boosting Cultural and Tourism Service Improvement” of the Jiangsu Smart Cultural and Tourism Platform was rated as a national “Data Factor ×” typical case. The social security card cultural and tourism “all-in-one card” project was rated as a national cultural and tourism digital innovation practice case. The work experience was rated as an excellent case of “Party Building in Organs Serving the High-Quality Integrated Development of the Yangtze River Delta”.
Actively use new media to reflect the results of the combination of “poetry and distant places”. Plan and create the first and second seasons of the large-scale integrated media column “What You Don’t Know About ‘Shuixiang Jiangsu'”. The topic popularity on the new media side has repeatedly reached new highs. The full-media reach of the first five issues has reached 160 million people, of which young users account for nearly half.
The project “Silk Pattern Data Collection and Application Promoting the Digital Transformation and Upgrading of Cultural Institutions” of the Suzhou Silk Museum was rated as one of the top ten cases of national cultural and tourism digital innovation demonstrations. “Jiangsu Province Strengthens Digital Technology Empowerment and Comprehensively Improves the Digital Governance Level in the Cultural and Tourism Field” was rated as one of the top twenty cases of national cultural and tourism field reform and innovation. The China Dinosaur Park Tourist Resort and Nanjing Zhongshan Scenic Area were rated as national tourism technology demonstration parks. Three cases such as “Modular Cultural and Tourism Exhibition and Display Equipment Technology Upgrade”, “Immersive Interactive VR Experience Amusement Equipment”, and “Application of Holographic Display Equipment Technology in Traditional Cultural Scenic Areas” were rated as excellent cases of national cultural and tourism equipment technology improvement. The “Diversified Data Provincial Sharing Boosting Cultural and Tourism Service Improvement” of the Jiangsu Smart Cultural and Tourism Platform was rated as a national “Data Factor ×” typical case. The social security card cultural and tourism “all-in-one card” project was rated as a national cultural and tourism digital innovation practice case. The work experience was rated as an excellent case of “Party Building in Organs Serving the High-Quality Integrated Development of the Yangtze River Delta”.
Under the new proposition of cultural and technological integration, on the new track of implementing the cultural digitization strategy and developing smart tourism, in order to deepen the reform of cultural systems and mechanisms, explore an effective mechanism for cultural and technological integration, actively participate in shaping new-quality productive forces, and better give play to the role of innovation carriers such as research institutions, universities, industry leading enterprises, and technology leading enterprises. The Jiangsu Cultural and Tourism Technology Innovation Service Alliance initiated by the Jiangsu Provincial Department of Culture and Tourism, ministerial and provincial key laboratories, pilot units for the construction of cultural and tourism industry think tanks, national tourism technology demonstration parks, and provincial cultural and tourism equipment technology research and development centers came into being. The first batch of member units of the alliance is 98.
At the event site, representatives from units such as the provincial digital intelligence center, the provincial cultural investment group, the provincial performing arts group, the Zhongshan Mausoleum Management Bureau, and the Suzhou Silk Museum came on stage to sign contracts.
The alliance aims to expand the depth of cultural and tourism technology integration, connect and gather innovation carriers such as scientific and technological innovation, smooth supply and demand information, form an innovation synergy, and promote cross-industry and cross-field scientific and technological research and development forces and the sharing of scientific and technological achievements. The key to grasping integration lies in:
- Strengthen the transformation of scientific research achievements
Actively build a collaborative innovation platform for cultural and tourism technology industry, academia, and research. Play service functions such as display, promotion, and matchmaking. Select and promote typical cases. Develop new applications and models of cultural and tourism technology integration. Face major needs for cultural undertakings construction and the main battlefield of cultural industry and tourism development. Promote the transformation of scientific research achievements into real productive forces.
Strengthen the application of new technology scenarios
Focus on stimulating greater potential of cultural and tourism consumption. Actively guide cultural and tourism venues to use new technologies and organically integrate elements such as cultural creativity. Enhance the heterogeneous characteristics of cultural and tourism products. Spawn more new business forms, new products, and new experiences such as digital performing arts, digital art, e-sports entertainment, brand licensing, and design services. Launch more “double-sided embroidery” projects integrating traditional culture and modern civilization. Create popular “hot spots” and increase the “heat value” of consumption.
Focus on stimulating greater potential of cultural and tourism consumption. Actively guide cultural and tourism venues to use new technologies and organically integrate elements such as cultural creativity. Enhance the heterogeneous characteristics of cultural and tourism products. Spawn more new business forms, new products, and new experiences such as digital performing arts, digital art, e-sports entertainment, brand licensing, and design services. Launch more “double-sided embroidery” projects integrating traditional culture and modern civilization. Create popular “hot spots” and increase the “heat value” of consumption.
Strengthen the online sharing of high-quality cultural resources
Actively promote online exhibitions, digital cultural creations, and virtual explanations in cultural and museum venues and cultural relic protection units. Support the digital upgrading of “Epic Picture Scroll of the Grand Canal of China” and “Spring Scenery of the Yangtze River”. Encourage the development of new business forms such as scripted entertainment and online broadcasting of digital art. Realize unlimited space and unlimited expression methods.
Actively promote online exhibitions, digital cultural creations, and virtual explanations in cultural and museum venues and cultural relic protection units. Support the digital upgrading of “Epic Picture Scroll of the Grand Canal of China” and “Spring Scenery of the Yangtze River”. Encourage the development of new business forms such as scripted entertainment and online broadcasting of digital art. Realize unlimited space and unlimited expression methods.
- Strengthen the cultivation of scientific and technological innovation talents
Actively cooperate with the Jiangsu Provincial Cultural Tourism Vocational Education Industry Steering Committee. Strengthen the cultivation of cross-integrated talents. Support colleges, vocational schools, and related enterprises to jointly build cultural and tourism technology talent training bases and professional talent training bases. Build school-enterprise collaborative innovation platforms to achieve industry-education integration and dual education by schools and enterprises.
The development and application of science and technology put forward new requirements for talent cultivation in the cultural and tourism industry. Cultivating high-quality compound talents has become an urgent need for the high-quality development of culture and tourism. The training course takes the empowerment of new-quality productive forces as the main line. Closely focuses on industry hotspots such as digital scene innovation, artificial intelligence, big data application, data and network security, and the metaverse. Invite a group of industry experts with theoretical height, thinking breadth, and practical depth to conduct thematic lectures and exchanges and sharing.
What is the current situation of digital development in the cultural and tourism industry? What kind of development space will the digital cultural and tourism industry usher in? What brand-new application scenarios are spawned by the deep integration of “digital + cultural tourism”? What kind of technical support does the rapid development of cutting-edge technologies provide for the digital cultural and tourism industry? Xin Hongye, former deputy director and professor-level senior engineer of the Information Center of the Ministry of Culture and Tourism, Jiang Wei, a second-level professor at the Communication University of China, Wang Zhi, deputy dean and senior engineer of the Software College of Xi’an Jiaotong University, and many other experts gave authoritative interpretations. The response on site was good and the discussions were lively. Participants all said that participating in this training course and having in-depth exchanges with experts was very beneficial and rewarding.
In the next step, the Jiangsu Provincial Department of Culture and Tourism will strengthen digital technology empowerment, improve the collaborative innovation mechanism of culture and tourism and technology, enhance new momentum and expand new space with greater efforts, promote high-quality development of culture and tourism to be at the forefront, and better help build a strong cultural province and an important world tourist destination.